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05 / 08 Cafés & Restaurants
Rumi Cafe
Turkish-Irish café · Dublin, Ireland
The steam from a coffee writes Rumi’s signature.
02 The project
A family-run café on Francis Street, Dublin 8: speciality coffee, Turkish treats and a teal storefront everyone recognises. A multi-page website with an 18-item menu with search and filters, story, gallery, club and gift cards; orders carry on to the café’s ordering site.
03 The direction
- Composition
- Real photos of the table, the counter and the street, with paper sheets and handwritten notes laid over them.
- Typography
- URW Bookman for titles, with an editorial italic, and Nimbus Sans for navigation.
- Colour
- The teal of the storefront, gold, paper and coffee.
- Central gesture
- The steam from a latte traces every letter of the signature.
The site’s palette
- Teal#267B8D
- Deep teal#103E49
- Gold#D6B76E
- Paper#F4EDDE
- Coffee#241D18
Typefaces
URW Bookman · Nimbus Sans
04 The interface
Phone
05 The motion
- 01 The table
- 02 The steam
- 03 The signature
The table photo settles, three lines of steam rise from the latte, gold lines trace every letter of RUMI CAFE from left to right and give way to the filled signature, in 2.85 seconds.
06 What I did
Visual direction, interface, motion and development.