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06 / 08 Cafés & Restaurants
Lovinspoon
Breakfast and sandwich café · Dublin, Ireland
The lunch sandwich comes together layer by layer.
02 The project
A café on Frederick Street North, Dublin 1, for breakfast, sandwiches and good coffee. Three photographic scenes tell the story: a sandwich held out to you, a full Irish breakfast, and a lunch that comes together layer by layer as you scroll.
03 The direction
- Composition
- Three full-bleed scenes, each with one dominant image and live type on top.
- Typography
- Lilita One for titles and Caveat for the handwritten notes.
- Colour
- Charcoal and ivory from the shopfront, wood from the tables and a touch of mustard.
- Central gesture
- Four real cut-outs of the sandwich come together as you scroll.
The site’s palette
- Charcoal#24231F
- Paper#F7F0E2
- Chalk#FFFCF5
- Mustard#E5AF35
- Wood#8A5433
Typefaces
Lilita One · Caveat · Nimbus Sans
04 The interface
Phone


05 The motion
- 01 First bite
- 02 Breakfast
- 03 Lunch together
In the opening the headline rises, two diners draw themselves line by line and the notes appear; at the end of the page bread, salad, bacon and cheese close in from the top down until the sandwich is ready, also playable with a slider.
06 What I did
Visual direction, interface, motion and development.