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04 / 08 Bars
La Cabane à Mousse
Beer cellar, bar and tap hire · Herbignac, France
A toast between two glasses opens the page.
02 The project
A beer cellar, bar and tap-hire business in Herbignac. On desktop the page is the approved design board rebuilt in HTML: the same toast and the same three chapters on torn paper, with real text over the imagery, sharp and readable by search engines.
03 The direction
- Composition
- The approved board, point for point: torn dark paper, orange labels and handwritten notes.
- Typography
- Anton and Kaushan Script for the headline, a condensed Roboto Serif for sections, Montserrat and Oswald for the interface.
- Colour
- Graphite, wood, amber, orange and foam.
- Central gesture
- Two glasses meet in a toast.
The site’s palette
- Graphite#191918
- Wood#8A5F35
- Amber#F3B43F
- Orange#E67F22
- Foam#F5EBDD
Typefaces
Anton · Kaushan Script · Roboto Serif · Montserrat · Oswald
04 The interface
Phone
05 The motion
- 01 The glasses arrive
- 02 The toast
- 03 On se retrouve
Over the bar out of focus, two hands bring their glasses to the exact spot on the board; the rims meet with a warm flash and bubbles, the photo comes into focus and the headline writes itself, in 2.8 seconds and without locking the scroll.
06 What I did
Visual direction, interface, motion and development.